Heimtextil provided optimistic atmosphere for 2010

Quelle: Team Expoport/Messe Frankfurt

The 40th Heimtextil in Frankfurt ended on a highly positive note for the 2010 business year. 72,000 trade visitors took advantage of this worldleading textile furnishings fair to gain fresh inspration for the new season and to replenish stocks. The visitor plus of 6 % was itself a sign of interest and motivation at buyers end.

“This year’s Heimtextil was a complete success. Despite the difficult situation in the textile industry and the retail market, the fair was not only distinguished by a stable number of exhibitors but also by an increase in the number of visitors”, said a delighted Detlef Braun, Member of the Board of Management of Messe Frankfurt. The atmosphere at Heimtextil 2010 was also very good. “The mood among participants was highly optimistic. They are fed up with tales of woe and were prepared to make active use of the fair to boost business by beginning the new year with fresh products, concepts and themes”, added Detlef Braun.

This was confirmed by Bernd Kout, Deputy Chairman of the Association of the German Home Textile Industry (Verband der Deutschen Heimtextilien-Industrie e.V.): “We all came to Heimtextil 2010 with bated breath and have been more than pleasantly surprised. The overseas markets, in particular, no longer seem to be shell shocked and customers understand that they must do something if they are to hold their own in the market place.”

Greater internationality than ever before – Heimtextil a driving force for the global textile sector
Mr. A.L. Ramachandra, Managing Director of Vijayeswari Textiles Limited, India, expressed his full satisfaction with the activity level at the show, not only for the German market but for the world market in general. "We come to Heimtextil to see the world, although Germany is a strong market in itself", he said.
  
“We are very pleased with this year’s event”, said Hugues-Arnaud Mayer, Director General of Abeil SA, France. And he underscored the importance of taking part in the fair for the market: “ What makes Heimtextil so successful is the high level of internationality. When we come here, we don’t come to Germany – we come to the international home-textile sector.”

This assessment is confirmed by the statistics for the event, which has continued to gain in significance, particularly in international terms. Not only on the exhibitor side is the proportion from outside Germany very high at 85 percent. Of the exhibitors, 2,140 out of 2,521 were foreign companies. After Germany, the best represented exhibitor nations included China, India, Turkey, Pakistan, Italy, France, Spain, Belgium and Portugal.

The event has also grown in terms of internationality on the visitor side. This year, 65 percent of visitors came from outside Germany. While the number of German visitors remained stable compared to 2009 at over 25,000, there was an increase of six percent in the number from abroad. “Heimtextil has more than clearly underscored its position as the opening event of the business year for the global textile world”, adds Detlef Braun.

Quality, design, creativity and sustainability the key to recovery
Themes, products and ideas to counteract last year’s difficulties with creativity and specific solutions were in demand. Particularly well received in this connection was the Trend Forum, an elaborate special area showing the trends for 2010 / 2011 using products of Heimtextil exhibitors. The expert team of six renowned designers from six countries prepared four trend themes – from Eco de Luxe to spontaneous creativity, from simplicity distinguished by high quality to the contrast between reality and fantasy.

The demand for quality, design, creativity and sustainability also grew with respect to the products on show at the fair with wallpaper, sun-protection systems, contract textiles and design being especially sought after. The level of visitor interest in these product groups rose by up to five percent. “Wallpaper was the driving force of Heimtextil 2010 and visitors were bubbling over with enthusiasm for this product group”, said Hubertus Nocker of Decor-Union GmbH & Co. KG.

Apprehensions and challenges
Although all participants and the organizers felt relief after a difficult year 2009, the event has some challenges for 2010:
- hall 3.1 is loosing ground as professional representation of premium collections in upholstery and decorative fabrics. The absence of important German companies like JAB, drapilux, Saum & Viebahn, Delius has been regretted by many visitors;
- although the new hall 11 was a perfect home for the high end presentations of bed-, bath- and table linen, it was quite a distance to hall 8, with a similar product focus. Also the rest of hall 9, which was not relocated to hall 11, seemed to fall a little bit apart from the overall positive mood at Heimtextil. 

Next Heimtextil will be held from 12 to 15 January 2011.

For a general presentation of Heimtextil and more links related to Heimtextil see:
Heimtextil - the Global Market for Textile Furnishings

 

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