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Last day: 23-04-2010
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Fashion Shanghai
Source: Neena DayalFashion Shanghai, one of the major events of the Shanghai International Fashion Cultural Festival, organized by the Shanghai Municipal City Government has gained a favorable reputation with overseas business people. Dedicated to a homogeneous mix of fashion goods as well as textile fabrics, it aims at putting the most developed city under the Chinese Central government on world fashion map. Providing the perfect business environment for foreign investment on one hand it offers ample work scope for the traditional Chinese garment manufacturers bringing their work before the rest of the world. Rated as the most comprehensive apparel and textile trade show in China, it is a unique event in the Fashion & Textile Industry.
Gala Opening and Event Profile:
The gala opening event held on March 10 witnessed the fashion shows of the Hanoi, Korean traditional costumes, and the Qi Pao, Chinese traditional costumes. Designers from the Hanbok Union in Korea invited specially for the show introduced about 60 collections which represent Wedding Dresses of eight provinces. One got to see dresses of Gisaeng, Hanboks of four seasons, Korean-style suits with an Hanbok style-Gyeobi, fusion dresses and wedding dresses at the fashion show. As a starter the fashion show gave a blend of modern and traditional styles. 1,100 companies from 12 countries attended Fashion Shanghai 2009 held in Shanghai New International Expo Centre from March 10 to 12. The response this year in terms of the content and concepts was warm and enthusiastic. Exhibited over a massive area of 45000 sqm, the event saw active participation from visitors of 53 countries and approximately 25000 people. Major participating countries included Italy, US, UK, Australia, Thailand, Taiwan, Hong Kong, Korea, China and others. Asians comprised 63.76%, Europeans 14.33%, Americans 19.92% and Oceania: 1.97%.
Green Fashion as a Personal Statement:
Green Fashion chosen for the theme of the fair fashion is an important issue in current fashion industry. Also introduced were events such as green fashion trend forum, photography exhibition and so on. With the global trends shifting in the favour of going green, Green Fashion Trend Forum introduced textiles, garments and fashion accessories with the topic of organic (organic cotton & wool), natural dyeing (plants dyeing, mineral dyeing), recycling (eco-friendly products made of recycled materials) eco-friendly products, well-decayed fabric, reduced-pollution products. Needless to say the fabrics will get their due from the buyers as long as they can be afforded. With more and more mainstream designers using eco-fashion in their collections it is not just about the future of fashion – it is about the future of the world. In addition it will help people to be noticed with their personal statement.
Focused Business Approach:
Professionals in the fashion and textile industry visiting Fashion Shanghai 2009, aimed at setting high international standards. The biggest feature of this year was an improvement of visitors’ quality meaning active attendance by important directors and the heads of each department. The exhibit office centre extended special convenience and care to the buyers of department stores or shopping mall in Shanghai or main area in China making it easier for the directors or designers who were in charge of foreign brand China. All this was arranged two months before the exhibition. Most of visitors held management positions with purchasing authority. The visitor profile included CEOs, General Managers, Corporate Executives, Marketing Directors, Managers, Merchandise Managers, Product Development Executives, Sourcing Executives, Manager and above all the designers. The exhibit saw an increase in the number of American and European buyers by 4% and 5% respectively. Going by this, Fashion Shanghai seems to be establishing itself as an international buying fair for outsourcing fabric, sewing and so on, including brands. This also explains the reason why thousands of fashion & textile industry executives, buyers and decision makers were present. Various sectors like Organic sector included S&Y Textile (organic fabric and shirt), Licheno (organic cotton inner wear), Heng Yuan Xiang (organic cotton wear). Natural Dyeing sector had C&Boko (persimmon dyeing women’s wear), Ahwa Textile(persimmon dyeing fabric), Hanbok(natural dyeing fabric hanbok), Yi Hui(natural dyeing fabric cheongsam).Recycle sector included Kyumbie (recycled concept shoes)and Eco-friendly sector had Duemio (eco-bags).
The largest and the leading modern city in China, Shanghai acts as an international hub for trade, finance and transport and Fashion Shanghai is a testimony to it. Fashion Shanghai serves as an added attraction for the indigenous and global markets.
