Focus Interior Decoration Fairs
European furnishing trade fairs on the road to recovery
For many furnishing trade fairs in Europe, 2010 proved to be the year of initial recovery. Greater numbers of visitors were already returning to the large trade fairs at the beginning of the year both to get inspiration to surmount the crisis and because their warehouses and those of the supply chain were largely empty. The production of the supply chain was a desaster, too. At thesame time, a major theme dominated in all facets of the industry: sustainability and ecological compatibility.In summary, our analysis of the fourteen most important furnishing trade fairs in Europe revealed that all threeimportant trade fair key performance indicators rose in 2010 for the first time in years:- the number of admissions increased by 5.5%- 1.7% more exhibitors were in attendance- rented square metres of exhibition space increased by 0.5%.
MORE EXHIBITORS AND LEASED EXHIBITION SPACE ONLY IN INDIVIDUAL CASESThe biggest success is that visitors once again came in greater numbers. This particularly applies for the important trade fairs such as Ambiente, Salone Internazionale del Mobile, Maison & Objet in January, Macef in January, Tendence, Heimtextil as well as the Stockholm Furniture Fair. On the other hand, the number of exhibitors and the rented square metres of exhibition space only significantly increased at Macef in September and the two Maison & Objet fairs. It should be noted in this regard that a newhall is available for Maison & Objet and that Meuble Pariswas integrated into the trade fair in September.
2011 TO BRING RENEWED RECOVERYThe good economic mood in several Western European countries will lead to further recovery in terms of visitor figures, thus causing more and more exhibitors to return as well. Trade fairs in Germany will particularly benefit from this, as the German market is (1) by far the largest European furnishing market,
(2) currently also the most dynamic market and
(3) the large German trade fairs are easily accessible for foreigners.
imm cologne, for example, announced that all available exhibition space for 2011 had already been rented well in advance of the start of the trade fair. This was also due to the fact that with LivingKitchen it has managed to develop a strong new foothold which has proven to be extremely attractive.
TRADE FAIRS: BROAD PRODUCT RANGE WITH MORE POTENTIALModern furnishing retailers today generally think and work in terms of complete furnishing concepts and styles. Even contract designers have a stylistic vision of the entire interior, e.g. of a hotel. Accordingly, those trade fairs considered to be particularly inspiring display a broad product spectrum, ranging from furniture and textiles to accessories. As a large trade fair, Maison & Objet took a major step by integrating Meuble Paris, a concept that other trade fairs, such as Abitare Il Tempo and Interieur Kortrijk, have pursued for quite some time but only for specific market segments. Abitare targets the high-end segment, while Interieur caters to the creative forefront of the furnishing market.Trade fairs spanning several product categories will be more dynamic and undergo greater developments than trade fairs with a limited product range. The opportunities for product-specific trade fairs lie in their depth and the positioning of product and process excellence on the part of their exhibitors. However, there are far fewer opportunities for growth in Europe for trade fairswith limited categories such as purely textile trade fairs or purely furniture trade fairs as opposed to trade fairs with a broad spectrum of furnishing products. This primarily has to do with the fact that they concern a smaller market and have fewer opportunities to revitalise their lifecycle in an interesting manner.
DYNAMIC ASIAN FURNISHING TRADE FAIRSMany Asian furnishing markets are developing better than their European counterparts, particularly in China and India. The growth rates are far from being matched by mature markets such as Europe and the sheer number of potential consumers easily exceeds the entire population of Europe. The crisis was only experienced as an export crisis. An overwhelming desire to consume prevails domestically, with European style in demand at the top-end of the market. In the meantime, there are a large number of large and significant trade fairs, particularly in China, that are not only of interest for European buyers, but for European sellers as well. Examples include Intertextile Shanghai, with over 1,000 exhibitors, and Furniture China with nearly 2,000 exhibitors. The number of foreign exhibitors at these trade fairs is increasing. New markets for furnishing trade fairs are emerging here, thus shifting the preponderance away from Europe and the United States.Dr. Geert Böttger
Overview - Interior Decoration Trade Shows
Too many fairs? Which are the "right" ones? Which trade shows are important for my business?
Trade fairs cost a great deal of time and money. Which trade shows are important for the individual company, whether as an exhibitor or visitor, depends on the market position and the objectives of the company. The Expoport Focus Interior Decoration Fairs will inform about developments and characteristics of the fairs in the industry, thus facilitating decisions about participations and visits.
Feature: Abitare il Tempo - Best Interior Design Across Product Groups
Feature: MoOD - Meet only the Original Design!
Feature: Furniture Cina - Destined to grow
Feature: Interieur Kortrijk - The Insider`s Tip!
Feature: 100 % Design London - Design is Everything
Feature: Tendence - Frankfurt International Autumn Fair
Feature: Proposte - The Celebrated Fair
Feature: Stockholm Furniture Fair - Unfold the Skandinavian Design Scene
Feature: Surfaces Las Vegas - "All in One"
Feature: Indian Handicrafts & Gifts Fair
Analysis: Furnishing trade fairs face huge challenges
Feature: Salone Internazionale del Mobile - worldwide most significant Furniture Fair
Feature: Ambiente - world´s largest interior decoration fair
Feature: Interiors in Birmingham
Feature: Maison&Objet - Glamorous and Innovativ
Feature: imm cologne - at the Heart of the Market and Strong in Design
Feature: Domotex - the International World of Floor Coverings
Feature: Heimtextil - the Global Market for Textile Furnishings
Download:Profiles of 27 Trade Shows from 100 % Design London to Tendence
Download:Calendar of 205 Selected Interior Decoration Fairs
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