International Tradeshowbiz: Host`s messages

Date: 2009-06-08 21:03:45 written by: Geert Boettger in group: International Tradeshowbiz

Roland Berger foresees consolidation in the Trade Show market

The 20 biggest trade show companies have already 45 % of the world market. Media and private equity companies especially had managed to systematically expand their trade show activities. The crisis will accelerate the consolidation trend, says Dr. Norbert Stoeck, head of the Trade Fairs and Events Practice Group at Roland Berger Strategy Consultants. Above all German organizers should benefit, according to Dr. Stoeck, because Germany has not only a higher than average number of premium trade fairs, but at the same times Germany has also among the lowest stand fees worldwide.
Also transferring established trade fair brands abroad continues to be a success model. Growth through akquisitions and shareholdings as well as active portfolio management are becoming more and more important.
www.rolandberger.com (07.06.2009)