International Tradeshowbiz: Host`s messages

Date: 2009-06-11 13:58:05 written by: Geert Boettger in group: International Tradeshowbiz

Deutsche Messe AG reports loss of 14 Mil. € in 2008

The owner of the largest venue worlwide, Deutsche Messe AG in Hannover, reports a loss of 14,4 Mil. € for 2008 compared to 2,6 Mil. € profit in 2007. Also turnover slumped from 285,5 Mil. € to 241, 8 Mil. € due to show cycles as Deutsche Messe is saying.

While domestic shows had been less in 2008, the international expansion gained momentum. The share of international show turnover as percent of total turnover increased from 12,2 (2007) to 17,3 % (in 2008).
Deutsche Messe invested in 2008 17, 5 Mil. € (8,8 Mil € in 2007), and wants to expand further. Important will be the modular use of the fairground, which is easier with the new entrance North 1, Deutsche Messe said. To strenghten the company, it is expected that the owners, the German province Lower Saxony and the city of Hannover will give aditional capital to the company.

Relative to 2009 CEO Dr. Wolfram von Fritsch said, that trade shows have confirmed their role as market place, and platform for innovations and incentives. However, companies would tend to slimline their presentations, although they see the efficiency of trade shows. That will be reflected in the results of 2009, which might also end up in a loss, according to Dr. Fritsch.
www.messe.de (11.06.09)