MoOD 2010 - Meet only Original Designs - September 14th-16th in Brussels

Source: Stela Popescu

The MoOD – Meet only Original Designs – trade show will be on again! It was launched under this new name in September 2009, in stead of the formerly known Decosit Brussels. Having had a real good start, as for exhibitors and visitors (see our MoOD 2009 report: www.expo-port.com/cmspages/view/79) - in June 2010, already 240 applications from 23 countries have been booked; supposedly reaching the exhibitor figures from last year. As in 2009, MoOD will be paralleled by the Expofil Déco und Indigo exhibitions. A very special feature of MoOD are the Sample Banks – displaying most innovational and technically sophisticated textile and other sample pieces in great number and variety - providing a marvellous overview to the state of the art. As in 2009, the trade-show will take place at Brussels Expo in halls 6, 7, 9 and 11.

© MoOD

Exhibitor and Visitor Figures
At the MoOD trade-show, main product groups are upholstery and the whole range of wall and window coverings. Exhibitors are manufacturers, weavers and related industries. Target customers are industry and other designer, interior architects and decorators, fabrics and wallpaper editors, contractors and wholesalers. The exhibitors of both - the residential and the contract world - display only original designs and product developments.
Of course, the Belgian exhibitor participation is highest with 55. Almost naturally, Italians are second with 39 exhibitors, followed by Turkey with 36 and Spain with 31. Germany, France and India share the dozen and the USA will come with 11 exhibitors. Figures are still subject to rise up to the final admission deadline. Visitors from about 85 countries are expected.

Please, view our MoOD trade-show profile 2010…

NEW: 3 instead of 4 days
MoOD will take place 3 instead of 4 days: on Tuesday, Wednesday and Thursday. Having in view the market, 80% of the exhibitors considered it unnecessary to stay more – thus concentrating the performance.

NEW: The Contract Square
The Contract Square in hall 9 is designed as a separate meeting point for contract specialists: editors, wholesalers, purchasers, department stores, furniture manufacturers, interior and other designer. This place is meant to inspire and inform. At the Contract Square, new materials and fabrics will be displayed as well as interior solutions. There will be particular Contract Sample Banks – additional to the Innovation Platform ones in hall 6 – showing wall and window coverings as well as upholstery. A Buisness Lounge will be at hand, too.


© MoOD - Sample Banks

Innovation Platform - Trends & Sample Banks
A MoOD distinctiveness: as in 2009, about ¼ of hall 6 will be destined to the Innovation Platform with its Sample Banks. Original samples in great number and diversity – in addition, well described – deliver a wonderful perspective of the different and new product developments.

Blue Drops
Last year, Blue Drops was launched as a guideline to excellent design. Only the best products selected at the MoOD trade-show get a Blue Drop - awarded by an external international jury, for outstanding quality, refinement and innovational character. At the MoOD Sample Banks, Blue Drops are identified, too.
In future, may be, they might have what it takes to become a quality label outside the MoOD trade-show... as Belgium and - of course - Italy prevail as the interior textile production authorities!

© MoOD

MoOD 2010 shows:

• (Re)Naissance: The New Trend Presentation!
  The motto (Re)Naissance will stand for all new trend presentations in hall 6. Furthermore, seminars will take place there…
• Wall Coverings
  There will be an enormous Wall Coverings Wall, in hall 6, too.
• Outdoor Area
  Outside, between halls 7 and 11, the outdoor exhibition will take place – as last year.

At the presentations will take part the yearlong partners Trevira, Dolan and MatériO.

To exhibitors, MoOD 2011 offers an early-bird-discount of 15% for applications on stand spaces – not applicable for village-booths!

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