25 YEARS ABITARE IL TEMPO 2010 – PRECIOUS AND VULNERABLE

© Abitare il Tempo2010- Luce dell'Anima - Catellani&Smith / Moon River

FIGURES AND NUMBERS
The trade-show hosted according to the organizer about 600 exhibitors, of which 75 foreign exhibitors had arrived from 20 countries. The surface covererd totalled 85,000m² indoors and 15,000m² of outdoor surfaces. 45,000m² were destined to special exhibitions and events.
The stand exhibitors as figured in the catalogue totalled 490 of which 436 were Italian companies and 54 came from 18 countries: 11 from Germany, 10 from France and 8 from Belgium.
The last trade-show day press release of the Veronafiere closes with attendee figures of more than 36,000 of which some 25% came from abroad Italy.

LUXURY AND DESIGN TRENDS
The trade-show - focussing the absolute high-end - axes on two mainstreams:

• The strictly modern design of oval and round forms pepped up with déja-vu fancies of the Sixties in colour and line: white plastics with broad soffits, bright but no screaming colours in big patterns, lots of grey and white; upholstered furniture in most generous and square shapes but rounded corners. The straight forward look is often broken through an insular insertion of natural and rustic material as reed and unmachined wood - a remembrance towards ecological awareness.

© Abitare il Tempo 2010

• On the other hand, there is most opulent and retro-style upholstery, with lavish gold, silver or Swarovsky applications, ornamental woodwork or antique style stucco featuring also the rediscovery of old wall-paper or wall-skin techniques. The colours are kept in warm shades, in elegant beiges or browns, using genuine furs or fur-look-like textiles, velvets and velours. The bedrooms seem to be designed for hotel-luxury-suites in every technical detail and most interesting to the contract market, East and Non-European interior decorators . Mr. Blackert, owner of the German fur company AMBIENTE CLASSICO - www.ambiente-classico.de (see fair photo below/right) said, that he was very satisfied with the outcome of the trade-show, German high-quality work being one of the enhancing reasons for satisfying sales.

Abitare il Tempo2010 - Photos Expoport

VINTAGE CARPETS - THE NEW TREND
At the trade-show, there were some carpet and rug companies with most varied offers: of utmost luxury, the SAHRAI Company offering antique and modern Oriental treasures. The classical medaillon carpet with the traditional palmette and flower ornaments gets its comeback into the elegant interior decoration market and sets back some of the long loved beige and pale coloured floor coverings. The colourful carpet seems to find a new home again after years of pausing and most interesting as high-end proposal. SAHRAI, for instance, provides to the upper class hotellerie.
SARTORI emphasises on vintage carpets as eyecatcher to most modern furniture and interior decoration. The contrast to a strictly modern environment, respectively a carpet design featuring damage by age and use confer a chique note to the whole: the new used look. This year available on different trade-shows: the vintage or patchwork-carpet. The procedure is cutting into pieces old and used carpets, “recycling” them by mending the pieces into new patterns. Sometimes they are newly died, to get an allover matching colour, making them not too patchy. The other way is aligning similar shapes and colours of a certain provenience. Of course, everything is possible. To improve stability, the patches are mostly fixed on a canvas or a mat.


Abitare il Tempo2010 - SAHRAI (1)and SARTORI (2+3) - Photos Expoport

EVENTS AS CAN BE!
The great surface reserved to exhibitions and events – 45,000 m² – reveal an intense activity in this segment.

OUTDOORS

©Abitare il Tempo2010 - OUTDOOR / Image3

• The GREEN INVASION PROJECT outdoors, for instance opened with speaches by green authors, designers and Eco-warriors: Aldo Cibic, Anna Scaravella, Marco Ferrreri and Marco Bay. The project was framed by an installation of 5 immense green cubes, appearing as if fallen from the skies and inserted unevenly into the ground. Inbetween, the outdoor exhibitors had places their stands.

INDOORS

Abitare il Tempo2010 - Textile Storm - Photos Expoport

• The installation TEXTILE STORM is placed in Hall 2. The setting: a rather dramatic and mysterious environment, combinig 3 closed-in but linked aisles was designed by Claudio La Viola. In two of the aisles, 15 textile editors of the ANETA consortium (National Association of Italian Textile Editors)have displayed their products inside of big show-case compartments, the window-shopping visitor could stroll along. The showcawse-objects were: an upholstered designer-seat and a trendy trenchcoat designed by Ennio Capasa of COSTUME NATIONAL in front of a canvas, all done with fabrics from each company.The centre aisle displayed a rotating umbrella installation on one wall – every umbrella featuring textiles by the different editors as well – by the sound of rain and thunder, accompanied by the strong voice of Maria Callas.
  The editors presented: Rubelli, Sahco Hesslein, S.I.M.T.A., SURCANAPÉ, Voghi, Zimmer+Rohde, Christian Fischbacher, Colefax&Fowler, Concetto, Decortex, Dedar, Donati Remo & C., EFFEITALIA, Nobilis and Nya Nordiska.
• Halls 7b and 8 were destined to Exhibitions and Events, too.
  LINKING PEOPLE – in 7b – was ment for contractors, hospitality business and rentals, supplying room for exhibitions and meeting lounges. The Chambers of Commerce, Editors and Designers had generous spaces to display their projects and exhibits. In the centre of the hall, the big sculptural installation LUCE DELL‘ANIMA by Enzo Catellani caught the eye - see opening picture above. It displayed its charm in a penumbral environment and showed water flowing through a long alluminium pipe cut open and lit from inside, falling into a gold tinted hemisphere.
• Hall 8 showed different exhibitions: ABITARE L’UTOPIA where designers could show their new developments on a long cornered board, the Verona Art Academy designer companies as well as the show INTERIOR ARCHITECTURES displaying presentations as THE HOUSE IN THE WOODS (LA CASA NELLA FORESTA) or OVERSEA BUILDING featuring different interior decoration proposals.

©Abitare il Tempo-Architetture D'Interni-Oversea Building/Esternook + Oversea Building/letto 1

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